Hi friends,

After a refreshing vacation with my family, it’s great to be back in the saddle. It feels really good to be blogging again as our church serves “A Second Cup” after Sunday morning. 

If your summer time takes you to strange and far away places, or if you just can’t seem to get beyond the hammock in the backyard, I hope you can find time to savour some soul refreshing service here on the blog.

The sermon from Sunday is posted at the end of this entry along with the biblical text, so feel free to take a listen. Also at the end of the post are some of the prayers that we shared on Sunday.

 

Over the summer I saw this ad on TV. It really stuck in my mind. When I heard Jesus tell this parable as part of our reading last Sunday, it took my soul in all kinds of directions.

Jesus said, “Again the kingdom of heaven is like a merchant in search of fine pearls; on finding one pearl of great value, he went and sold all that he had and bought it.” Matthew 13:45-46 

Here’s a parable from Coca Cola that also talks about what’s of the greatest worth.  

Take a look:

Those cheeky Coca Cola advertisers!  Simultaneously hijacking our Canadian insecurity of sleeping next to an elephant while making us feel smug about our superiority complex!

In a single frame lasting only a second or two, American’s are painted as rude, overweight, and selfish while we’re polite, peaceful, and strikingly attractive.

Did you notice the well placed American flag in the background of the cruise ship?

 

I really pay attention to advertising

Since PVR, we whiz past those endless TV ads while catching up on the shows we missed last season, but ads aren’t just annoying distractions. 

In so many many ways, they tune us into the broader cultural consciousness precisely because ads work!  They sell us an idea that we so often buy whether we believe the message or not.

“Advertising is the art of convincing people to spend money they don’t have for something they don’t need.”

– Will Rogers

If this is our equivalent cultural parable to the one Jesus told in the first century…Lord, have mercy!

 

On Sunday we talked about our longing for a perfect world and we asked what it might look like.

What does your perfect world look like?  What would you’re perfect life be like?

As I suspected when I wrote the sermon, most of our responses could be summed up by saying:

In a perfect world, no one suffers.

I think Coke really tapped into our thirst to drink the…cola…of “perfection”.

 

In the ad, both the characters are picture perfect, fit and young. 

They don’t have a care in the world except c